Glossary
Authority Content
Authority content is published material, articles, case studies, expert commentary, that demonstrates a professional's expertise in practice rather than simply asserting it. It is the evidence layer behind a positioning statement, and it compounds over time as a body of work.
Example
A consultant publishing a monthly article breaking down real client problems (anonymized) builds authority content that a one-line "expert in X" bio claim cannot match.
Related Terms
- Thought Leadership
- Message Pillars
- Proof Points