Glossary
Brand Audit
A brand audit is a structured review of a professional's current online presence, search results, website, LinkedIn and other profiles, biography, and public messaging, measured against their actual goals and opportunities. It is typically the first step before strategy work, since it establishes a clear baseline rather than guessing at what needs to change.
Example
A brand audit might reveal that a consultant's LinkedIn headline undersells their actual specialization, a gap that is easy to fix once identified.
Related Terms
- Visibility Gap
- Search Presence
- Reputation Infrastructure