Glossary
Credibility Asset
A credibility asset is any reusable piece of content or evidence, a professional biography, a case study, a client testimonial, a media mention, that a professional's brand draws on repeatedly. Building a library of credibility assets means positioning does not have to be reinvented for every proposal, interview, or introduction.
Example
A well-written case study can be reused on a website, in a proposal, and as a LinkedIn post, three uses from one credibility asset.
Related Terms
- Proof Points
- Trust Signal
- Authority Content