Glossary
Personal Brand
A personal brand is the professional reputation and impression a person builds through their expertise, communication, and online presence. It is not a persona or a marketing gimmick; it is the accumulated evidence, search results, a website, a biography, public commentary, that shapes how others assess someone's credibility before they ever meet.
Example
An attorney whose search results, website, and biography consistently reflect one clear practice area has a stronger personal brand than one whose online presence is thin or inconsistent.
Related Terms
- Message Pillars
- Proof Points
- Reputation Infrastructure