Glossary
Proof Points
Proof points are the specific, verifiable facts, credentials, results, media mentions, case studies, that support a professional's claims of expertise. Positioning without proof points reads as self-promotion; positioning backed by proof points reads as credibility.
Example
"20 years advising public company boards" and "featured in three industry publications" are proof points that support an executive's leadership positioning.
Related Terms
- Credibility Asset
- Trust Signal
- Personal Brand